Home / Endcap
Kafal is building Endcap so each question your category, account and supply teams already ask lives in one loop — a stock-out, a lost keyword and a wasted dirham of ads will not sit in three different tools.
Surfaces
Category manager, key-account manager, supply planner and CFO each open a different morning view.
Cause and dirham impact inline. In this region, WhatsApp delivery is the difference between daily use and a monthly login.
The weekly business review your team currently spends two days building, generated from the same numbers as every screen.
Push clean facts into Power BI or Looker. Enterprise brands will not abandon the warehouse they already trust.
Measure
Nine modules, built in the order that earns the right to the next one. Availability first, because a stock-out caught before the brand noticed needs no explanation.
Out-of-stock by SKU × city × platform, days of cover, estimated lost sales, PO fill rate and short-shipment detection. A stock-out caught before the brand noticed is a demonstration that needs no explanation. This is where Endcap starts.
Titles, images, bullets, A+ content, video and category placement scored against a rulebook. Flags silent listing changes the platform made overnight — the kind no analyst is paid to notice.
Organic and sponsored rank by keyword by city. Share of the first screen versus competitors, and the keyword gaps you are not bidding on. Search is how shoppers find you; this module is how you keep the first screen.
Your price against MOP and MRP, competitor price index, discount depth, promo calendar, unauthorised-seller and price-erosion alerts. Price actions never go to Auto — they stay behind a human, permanently.
Spend, ROAS, ACOS, bid and budget pacing across Amazon Ads, Noon and the quick-commerce ad consoles. Wasted-spend detection. Amazon bid management is the first write-back agent, because read, write and measurable outcome all exist cleanly.
New launches, assortment gaps, category growth, competitor share movement and private-label encroachment. Built from pincode-level catalogue coverage, not a national scrape.
Rating trend, theme extraction from review text, early detection of a quality or packaging problem, and drafted responses. The language model writes the reply; it does not invent the score.
Contribution per SKU per platform after commission, fulfilment, ad spend, returns and damages. The least-served module in this category, and the one that opens the finance conversation. Needs ERP and 3PL feeds — we say that up front.
Demand forecast by city and platform with event uplift built in — Ramadan, White Friday, National Day — feeding a replenishment plan back to the brand’s supply team. Suggested purchase orders are sized to cover; they are never written to the ERP without a human.
UAE platform coverage
This is the honest page. Read access is broadly solvable. Write access — the part that makes it an operating layer — exists cleanly on only a handful of platforms today.
| Platform | Getting data in | Writing back |
|---|---|---|
| Amazon.ae / Amazon.sa | SP-API and Ads API — richest data source in the category. | Full: bids, budgets, listings, price. |
| Noon | Seller APIs, extended to product, orders and fulfilment. | Partial and improving — stock and price. |
| Talabat Mart · Careem Quik · Amazon Fresh | Partner portals, no open seller API. Brand-authorised access plus area-level coverage. | None direct. The fix is a tracked WhatsApp note to the category manager. |
| Carrefour / other retail | Portal exports and agreed feeds. | None. Actions go through the buyer relationship. |
| Shopify / own D2C | Full API, clean data. | Full. |
Most UAE quick commerce is a retail model: the platform buys your stock and resells it. You are a supplier, not a seller. That is why our first write-back agent is Amazon ad bids, and why we would rather tell you the rest now than have it surface as a surprise in month two.
Design-partner build · Dubai
Kafal will open alerts, walk a causal chain, and show realised impact against estimate — on sample UAE data first, then on yours, as design partners.
