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Kafal is building Endcap with enterprise CPG in the GCC first. Then agencies and distributors — one partnership, many brands. D2C when the enterprise depth is proven. Different first screens, same warehouse underneath.
For brands
A Nivea, a Tata Consumer, a regional beauty or F&B house with fifty to five thousand SKUs, listed on eight platforms, with a category team that still spends Monday in Excel. Endcap is the operating layer those teams were trying to build themselves.
By role
What changed overnight on Amazon, Noon and Talabat. Ranked by dirham impact, not by severity. One recommended action per alert, with confidence. The bid, the listing fix, or the note to the buyer — ready to approve before the first meeting.
The same queue, scoped to the banners they own. A WhatsApp note already drafted for the Talabat or Careem category manager, because on those platforms there is no write API — the relationship is the lever.
Days of cover by store-SKU. A six-week forecast with Ramadan and White Friday uplift. Purchase-order suggestions sized to the gap. Suggestion only — never written to SAP or the 3PL until a human sends it.
True contribution after every fee. Realised impact versus estimate, with a confirmed / awaiting split. Holdout SKUs the agent is not allowed to touch, so the number at renewal is measured, not argued.
Agencies & distributors
Agencies are a distribution multiplier — one contract, twenty brands. The multi-tenant console is built so competing brands inside the same agency never see each other’s numbers. That wall is architecture, not a filter.
Where is money leaking across the portfolio this morning, ranked by client and by dirhams.
The Monday deck per brand, generated from the warehouse, so the agency stops spending two days in PowerPoint.
Per SKU, per platform, per action volume — the same way infrastructure cost scales, so the unit economics stay visible.
Design-partner pilot
What you get: availability on your SKUs, WhatsApp alerts, and the first write-back agent live with a full backtest. What we need: brand-authorised API or portal access, your SKU master, one named owner per role for a thirty-minute weekly check-in, and the finance inputs to build true profitability.
Talk to us about a pilot
Design-partner build · Dubai
A conversation with your category and KAM leads, then a narrow working slice on your SKUs — with availability live in the first two weeks.
